Monday, July 15, 2019

The Juice

I was horrified by the playlist designed to accompany outdoor grilling that a Kansas City radio station proudly posted to its social media accounts on the Fourth of July.  Funk-free, devoid of soul and socially comatose, the misguided song selection forced me to question the station’s mission.  I devised a new radio format as a corrective.  Inspired by the irresistible Lizzo song, I named the new concept The Juice.  It’s an adventurous twist on urban adult contemporary radio.  Edifying rap hits, adventurous R&B tracks, lush neo-soul, an expansive variety of oldies and a bracing jolt of progressive jazz add grit to the grown-and-sexy foundation.  The Juice’s unorthodox playlist of essential new music and proven classics would appeal to listeners in a wide range of demographic categories.  In fact, I’m confident The Juice would place among the top 15 stations in the Kansas City market.  Here are five hours of representative programming on The Juice.

(Original image of Kansas City's skyline by There Stands the Glass.)


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